The company HLF with the headquarter in Treviso and representatives in the US, Canada and Australia, manufacturer of automatic machines for coffee, has commissioned the design of a stand with high media impact, easily transportable and mountable. A box with double height, placed diagonally to the exhibition area, houses the corporate office and its rotation creates small storage spaces not accessible to the public. The display of products in the foreground attracts public curiosity. In the rear is a sitting area with coffee tasting and small tables for business discussions. The floor is made of squares of white reflective tile, as white is the entire stand, to exalt the individual product. A cylindrical totem provides information through a display connected to the web.